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Define the Concept of Word-Of-Mouth (WOM)

question 8

Essay

Define the concept of word-of-mouth (WOM). Differentiate between organic WOM and amplified WOM.


Definitions:

Precise Number

A numerical value defined with exactitude, without approximation or rounding.

Finished Product

A product that has completed the manufacturing process and is ready for sale or distribution.

SCM

Stands for Supply Chain Management, which involves the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage.

Upstream Suppliers

Companies or individuals who provide raw materials, components, or services to other organizations for the production of goods or services.

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