Examlex
Who are baby boomers? Why do marketers target this segment?
Thorndike
Refers to Edward L. Thorndike, an American psychologist famous for his work on learning theory that led to the development of operant conditioning within behaviorism.
Reinforcement Strategies
Techniques used to encourage desired behaviors or discourage unwanted ones by providing consequences or rewards.
Social Learning Theory
A theory that suggests people learn from observing others, through modeling, imitation, and social reinforcement.
Rotter's Theory
A psychological theory developed by Julian B. Rotter that emphasizes the importance of an individual's perceived control over outcomes, known as locus of control.
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