A _____ Gathers Input Through Mail-In Questionnaires,online Feedback,telephone Polls,and Personal

question 72

Multiple Choice

A _____ gathers input through mail-in questionnaires,online feedback,telephone polls,and personal interviews to determine the purchasing intentions of a representative group of present and potential customers.

• A) test market
• B) survey of buyer intentions
• C) sales force composite technique
• D) trend analysis

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Definitions:

Overhead Variance

The difference between the actual overhead costs incurred and the standard or expected overhead costs.

Direct Materials Price Variance

Direct materials price variance is the difference between the actual cost of direct materials and the standard cost, showing how much more or less was spent on purchasing materials.

Direct Labor Quantity Variance

The difference between the actual hours worked and the standard hours allowed, multiplied by the standard rate, indicating efficiency in labor usage.

Overhead Volume Variance

The difference between the expected (or standard) amount of manufacturing overhead costs given a certain level of production and the actual overhead costs incurred.