A Company That Does a First-Rate Job of Managing Its

question 171

Multiple Choice

A company that does a first-rate job of managing its value chain activities relative to competitors:

• A) is likely to have more distinctive competencies than rivals.
• B) stands a good chance of profiting from its competitive advantage.
• C) is almost certainly going to have a longer and more profitable value chain.
• D) usually has strong proficiencies in activity-based costing and benchmarking.
• E) usually has the fewest primary activities and the lowest costs in the industry.

---

Definitions:

Negative Word of Mouth

The act of consumers sharing unfavorable opinions or experiences about a product or service with others.

Credibility

The quality of being trusted, convincing or believable.

Buzz Marketing

A viral marketing strategy that leverages word-of-mouth communications to generate excitement and anticipation for a product or service.

Word of Mouth

The informal communication among consumers about products or services, often considered a powerful form of marketing.