A Manufacturer of Computer Printers Has Decided to Add Scanners

question 86

Multiple Choice

A manufacturer of computer printers has decided to add scanners to its line. Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners?

• A) Reminder
• B) Cooperative
• C) Pioneering
• D) Institutional
• E) Indirect competitive

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Definitions:

Unit Sales

The total number of individual units sold by a company in a specific period.

Margin Of Safety

The difference between actual sales and the break-even point, indicating the extent to which sales can drop before the company incurs a loss.

Fixed Expenses

Costs that do not fluctuate with the level of production or sales volume, such as rent and salaries.

Annual Profit

The net income a company earns over a fiscal year, after subtracting all expenses, taxes, and costs from total revenue.