Which of the Following Is True of Proactive Customer Service

question 27

Multiple Choice

Which of the following is true of proactive customer service?

• A)It requires companies to wait for customers to complain before responding.
• B)Companies adopting this approach to customer service view unhappy customers as unprofitable.
• C)Use of social media to track customer complaints reduces a firm's efforts toward proactive customer service.
• D)It can be achieved by monitoring customer activity on the web and using big data analytics.
• E)Companies using proactive customer service wait for a significant number of customers to call in complaints so they can analyze if a problem requires attention.

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Definitions:

Internet

A vast network of computers that is globally connected, facilitating information sharing, communication, and access to web resources.

Off-price Retailers

Retail stores that sell branded goods at lower prices than those typically charged by departmental stores or traditional retailers, often due to overproduction or closeouts.

Discount Prices

Lower than the standard price, often used as a promotional strategy to increase sales or clear out inventory.

Omnichannel Strategy

Involves integrating multiple methods of shopping available to consumers, such as online, in-store, and through mobile apps, to provide a seamless customer experience.