Think Green,a Not-For-Profit Organization,promotes Its "Go Vegan" Lifestyle by Publishing

question 214

Multiple Choice

Think Green,a not-for-profit organization,promotes its "go vegan" lifestyle by publishing advertisements in the print media as well as electronic media.This is an example of _____ advertising.

• A)product
• B)institutional
• C)retail
• D)cooperative

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Definitions:

Annual Profit

The net income a company earns over a fiscal year, after subtracting all expenses, taxes, and costs from total revenue.

Contribution Margin Ratio

The percentage of each sales dollar remaining after deducting variable costs, used to cover fixed costs and profit.

Margin Of Safety

The difference between actual or expected sales and the break-even point, expressing the level of sales fall that can be tolerated before a loss occurs.

Contribution Margin Ratio

The percentage of sales revenue that exceeds variable costs, representing how much revenue contributes towards covering fixed costs and generating profit.