Early Adopters

question 175

Multiple Choice

Early adopters

• A) can help the promotion effort by spreading word-of-mouth information and advice among other consumers.
• B) tend to rely on impersonal and scientific information sources, or other innovators, rather than salespeople.
• C) avoid risk and wait to consider a new idea after laggards have tried it-and liked it.
• D) make little use of marketing sources of information-mass media and salespeople.
• E) tend to look to the early majority group for advice.

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Definitions:

Direct Write-Off Method

An accounting practice that involves directly writing off an outstanding receivable if deemed uncollectible, impacting earnings directly.

Adjusting Entry

Journal entries made at the end of an accounting period to allocate income and expenditures to the period in which they actually occurred.

Direct Write-Off Method

An accounting method used to recognize bad debts only when specific receivables are deemed uncollectible, without maintaining an allowance account.

Allowance Method

An accounting technique that estimates and sets aside a portion of accounts receivable that may not be collectible, reflecting potential losses.