Product Means the Need-Satisfying Offering of a Firm

question 111

True/False

Product means the need-satisfying offering of a firm.

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Definitions:

Individual Needs

The specific requirements or preferences of a single person, often considered in healthcare, education, and customer service.

Institutional Markets

Markets composed of customers like schools, hospitals, and governments that acquire goods and services for use in delivering their own services.

Churches

Churches are places of worship for followers of Christianity, also serving as community centers for various religious and social activities.

Buying Center

The collective of individuals in an organization responsible for making procurement decisions, each with specific roles and responsibilities.