Regarding a Marketing Information System (MIS)

question 55

Multiple Choice

Regarding a marketing information system (MIS) :

• A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
• B) Can be used to improve implementation and control.
• C) A good MIS converts information into raw data.
• D) An MIS provides an alternative to big data.
• E) All of these statements about a marketing information system are correct.

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Definitions:

Independent Variable

In an experimental setting, the variable that is deliberately changed or manipulated to observe its effect on the dependent variable.

Dependent Variable

In research, the variable that is measured and is expected to change as a result of changes in the independent variable.

Risk Factors

Attributes, characteristics, or exposures that increase the likelihood of a person developing a disease or injury.

Susceptibility

The likelihood or predisposition to be affected by a certain condition or disease based on genetic, environmental, or psychological factors.