Which of the Following Is Secondary Data That Is Easily

question 47

Multiple Choice

Which of the following is secondary data that is easily accessible to marketers and generated inside their own firms?

• A) Focus group surveys
• B) Library research
• C) Marketing information system
• D) U.S. government-published data
• E) Internet research

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Definitions:

Credit Sales

Sales made by a business where payment is deferred, creating accounts receivable.

Projected Sales

An estimate of the amount of sales that a company expects to achieve in a future period.

Expected Cash Receipts

The anticipated amount of money a business expects to receive over a certain period, often from sales or services.

Budgeted Balance Sheet

A projection of a company's financial position at a future point in time, showing expected values for assets, liabilities, and equity.