One of the Major Disadvantages of the Focus Group Interview

question 115

Multiple Choice

One of the major disadvantages of the focus group interview approach is that

• A) ideas generated by the group can't be tested later with other research.
• B) it is difficult to measure the results objectively.
• C) it is difficult to get in-depth information about the research topic.
• D) there is no interviewer, so the research questions may not be answered.
• E) once the interview is over there is no way for a marketing manager who was not there to evaluate what went on.

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Definitions:

Marginal Cost

The cost of producing one more unit of a good or service.

Marginal Cost

The increased cost resulting from the production of an extra unit of a good or service.

Fourth Unit

A reference to a specific item in a series, often used in economic theories or models to discuss marginal utility or cost of an additional unit.