For Marketers Who Seek to Sell to Organizational Customers, Initial

question 264

Multiple Choice

For marketers who seek to sell to organizational customers, initial contact with the customer is likely to be with a customer's:

• A) most senior salesperson.
• B) clerk who process paperwork.
• C) purchasing manager.
• D) accounting department.
• E) Chief Executive Officer (CEO).

---

Definitions:

Mental Illness

Health conditions involving changes in emotion, thinking, or behavior, or a combination of these, associated with distress or reduced functioning.

Curative Medicine

Medical treatments and practices focused on curing diseases and restoring health, as opposed to preventative care or palliative treatments.

Preventive Medicine

Type of health care that aims to avoid or forestall the onset of disease by taking preventive measures, often including lifestyle changes.

Lifestyle Medicine

A branch of medicine dealing with research, prevention, and treatment of disorders caused by lifestyle factors such as nutrition, physical inactivity, and chronic stress.