Which of the Following Statements About Positioning Is FALSE? Positioning

question 222

Multiple Choice

Which of the following statements about positioning is FALSE? Positioning techniques:

• A) position products on a graph based on price level and quantity demanded.
• B) require a firm to collect data about consumer perceptions of products.
• C) are sometimes called "perceptual mapping" techniques.
• D) typically rely on a "product space" diagram to show the relationship among various products.
• E) may use information about consumers' "ideal" products, so that the preferences of different segments of consumers can be considered.

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Definitions:

Quantitative Method

A research approach that focuses on gathering and analyzing numerical data and statistical information to understand patterns and predict outcomes.

Interview

A structured conversation where one participant asks questions and the other provides answers, commonly used in research and employment selection.

Time-Consuming

Describes tasks or processes that require a significant amount of time to complete, often more than is desirable.

Probability Sampling

A sampling method in which every member of a population has a known and typically equal chance of being selected for research or survey.