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A Firm Is Most Likely to Rely on Customer Relationship

question 158

True/False

A firm is most likely to rely on customer relationship management (CRM) approaches when it does not have a database of information on individual customers.

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Definitions:

Small Businesses

Independent businesses with fewer employees and lower revenue compared to larger corporations.

Shared Services

A model where multiple parts of an organization share resources or services to improve efficiency, effectiveness, and reduce costs.

Business Plan

A detailed document that outlines the objectives, strategies, marketing, and financial forecasts of a business.

Financing

involves providing funds for business activities, making purchases, or investing.

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