The First Step in Segmenting International Markets Is To

question 40

Multiple Choice

The first step in segmenting international markets is to:

• A) develop a marketing mix.
• B) treat all the countries in the "foreign market" as one segment.
• C) segment by country or region-looking at demographic, cultural, and other characteristics.
• D) list the suppliers who serve the market.
• E) consider the number, size, kind, and location of business and organizational customers.

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Definitions:

Credit Cash

An accounting entry that decreases the cash balance in the company’s books, often as a result of paying out cash for expenses or liabilities.

Accounts Payable

Liabilities of a business that represent its obligations to pay off a short-term debt to its creditors or suppliers.

Accounts Receivable

Money owed to a business by its clients or customers for goods or services delivered or used but not yet paid for.

Normal Balance

The side (debit or credit) of an account that is expected to have a higher balance based on the accounting equation; assets and expenses normally have a debit balance, while liabilities, equity, and revenue normally have a credit balance.