______________ Is the Process of Naming Broad Product-Markets and Then

question 278

Multiple Choice

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

• A) Market segmentation
• B) Strategic planning
• C) Mass marketing
• D) Market positioning
• E) Implementation

---

Definitions:

Entrepreneurship

The process of designing, launching, and running a new business or venture.

Primary Dimension

Fundamental or essential aspects or elements of a subject, object, or concept.

Ethnic Heritage

The background, traditions, values, and customs passed down through generations within a particular ethnic group.

Transition Counseling

Transition Counseling is specialized support provided to individuals undergoing significant changes in their personal or professional lives.