Many Consumers Mentally Block Out Marketing Messages That Do Not

question 269

Multiple Choice

Many consumers mentally block out marketing messages that do not interest them. This phenomenon is part of a person's _____.

• A) motivation
• B) needs
• C) perception
• D) attitudes
• E) learning

---

Definitions:

Sales Revenues Section

This section of an income statement accounts for the total income generated by the sale of goods or services before any costs or expenses are deducted.

Sales Discounts

Reductions to the selling price of goods or services that encourage customers to pay promptly.

Sales Returns and Allowances

Deductions from a company's sales revenue for returned merchandise or allowances given for damaged goods.

Credit Terms

Conditions under which credit is extended by a seller to a buyer, detailing the time period for payment and any discounts for early payment.