Controlling Is Vital to the Marketing Management Process Because

question 41

Multiple Choice

Controlling is vital to the marketing management process because

• A)marketing managers need to control their subordinates.
• B)controlling examines a firm's strengths,weaknesses,opportunities,and threats.
• C)gathering feedback on a plan's results may lead to beneficial adjustments or entirely new plans.
• D)controlling involves identifying a target market.
• E)controlling is part of the marketing mix.

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Definitions:

Bonds Payable

Long-term liabilities represented by bonds that a company is obligated to repay at a specified redemption date.

Interest Payments

The cost of borrowing money, typically expressed as an annual percentage of the loan amount, paid by the borrower to the lender.

Return on Total Assets

A financial ratio that measures a company's profitability relative to its total assets, indicating how effectively a company uses its assets to generate profit.

Financial Performance

Financial performance refers to the assessment of a company's revenue, expenses, and earnings to understand its economic health and efficiency.