Which of the Following Is NOT an Example of How

question 281

Multiple Choice

Which of the following is NOT an example of how the technological environment might affect marketing management?

• A) A manufacturer uses a computer to send orders directly to a supplier's computer.
• B) A retailer installs a computerized checkout scanner to replace a manual cash register system.
• C) A firm develops a substitute for saturated fat in manufactured foods.
• D) All of these are examples of how the technological environment might affect marketing management.

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Definitions:

Net Present Value

The calculation of the present value of an investment's expected cash inflows minus the costs.

Cash Sales Policy

A policy adopted by businesses that requires all purchases to be paid for in cash at the time of sale.

Net 30 Credit Policy

A credit term indicating that payment is due in full 30 days after goods are delivered or services are performed.

Monthly Interest Rate

The interest rate applied each month on a loan or investment, often derived from the annual interest rate divided by twelve months.