When Using Screening Criteria to Evaluate Opportunities

question 115

Multiple Choice

When using screening criteria to evaluate opportunities:

• A) Marketers must try to match opportunities to the firm's resources and objectives.
• B) Quantitative but not qualitative criteria should be considered.
• C) Opportunities that are not expected to be profitable after one year of implementation should always be dropped.
• D) The firm's weaknesses should be ignored.
• E) All of these are correct.

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Definitions:

Preventive Maintenance

Scheduled maintenance activities carried out on equipment to prevent unexpected failures or malfunctions.

MTBF Distribution

Statistical representation of the Mean Time Between Failures, indicating the reliability and performance of a system.

High-Technology Batteries

Batteries that utilize advanced technologies for better performance, longevity, and energy density compared to traditional battery types.

Component Reliabilities

Measures of a component's ability to perform its required function under stated conditions for a specified period.