Examlex
_____ is a personal selling approach that focuses on establishing a sustained buyer-seller relationship with customers through regular contacts over an extended period.
Cancer
A broad group of diseases characterized by the uncontrolled growth and spread of abnormal cells in the body.
Conflict
A serious disagreement or argument, typically a protracted one, which can occur between individuals, groups, or countries.
Lewin
Kurt Lewin, a German-American psychologist recognized for his field theory in social science and contributions to social psychology, group dynamics, and action research.
Projection
A psychological defense mechanism where individuals attribute their own unacceptable thoughts, feelings, and motives to another person.
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