_____ Is the Managerial Process of Developing and Maintaining a Match

question 32

Multiple Choice

_____ is the managerial process of developing and maintaining a match between an organization's resources and its market opportunities.

• A) Strategic (management) planning
• B) Target marketing
• C) Mass marketing
• D) Resource allocation
• E) Marketing control

---

Definitions:

Condition Concurrent

In contracts, conditions that are to happen or be performed at the same time by both parties involved in the agreement.

Conditions Subsequent

Clauses in a contract that, if met, bring about the termination of the contract's obligations for one or more parties.

Commercially Impracticable

A condition under the Uniform Commercial Code where performance of a contract is made excessively burdensome or expensive due to unforeseen events.

Supervening Event

An event that occurs after the parties have entered into a contract and significantly changes the circumstances, possibly excusing performance.