One Method of Testing How Consumers Relate to an Ad

question 33

Multiple Choice

One method of testing how consumers relate to an ad and process the information it contains is to measure ___,the degree of brain activation that occurs when they look at the ad.

• A) electrodermal response
• B) cerebral response
• C) beta activity
• D) alpha activity

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Definitions:

Apologizing

Expressing regret or sorrow for having done something wrong or caused inconvenience, often with the intention of mending a relationship.

Sympathy

Feelings of pity and sorrow for someone else's misfortune, often leading to offers of help or support.

Direct Format

A communication method where the main point or conclusion is presented at the beginning, followed by supporting details or evidence.

Bad News Message

Communication designed to convey negative or unfavorable information in a manner that aims to preserve goodwill and minimize harm or backlash.