A Methodology in Which Viewers Are Asked to View an Ad

question 60

Multiple Choice

A methodology in which viewers are asked to view an ad while a sensor aims a beam of infrared light at the eye is called:

• A) eye tracking
• B) electrodermal response
• C) pupil dilation
• D) EEG

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Definitions:

Impoverished

Describing a condition of limited financial resources, where basic needs such as food, clothing, and shelter may not be adequately met.

First Nations Women

Female members of First Nations, indigenous peoples in Canada, recognized for their distinct cultures, histories, and rights.

Diabetes

A chronic condition characterized by elevated blood sugar levels due to the body's inability to produce or effectively use insulin.

Intersectionality Theory

Holds that the effects of socioeconomic position, race and ethnicity, and gender on health are multiplicative, not additive. For instance, being poor may cause people to experience X health deficits and being an Indigenous person may cause people to experience Y health deficits, but the effect on health of being poor and an Indigenous person is XY, not X + Y.