A Marketer May Not Want to Put Weak Arguments at the Beginning

question 19

Multiple Choice

A marketer may not want to put weak arguments at the beginning of an advertising message because this action may:

• A) reduce the level of counterarguing
• B) increase retention of the message
• C) lead to a high level of counterarguing
• D) deter recipients from drawing their own conclusions

Comprehend the country equity market share's impact on global investment.

Understand the characteristics and benefits of WEBS portfolios.

Calculate the total return on foreign investments in U.S. dollars.

Understand the benefits of adding international stocks to a U.S. stock portfolio for diversification.

---

Definitions:

Overwhelmed

A feeling of being completely overcome or overpowered by emotions, tasks, or stress, often making it difficult to cope or make decisions.

Cognitive Styles

The preferred ways an individual processes information, influences how they learn and make decisions.

Holistic

An approach that considers the whole system, including physical, psychological, social, and environmental factors, rather than just its parts.

Analytic

Pertaining to the examination of complex material or concepts by breaking them into simpler parts for understanding.