DAGMAR Is

question 32

Multiple Choice

DAGMAR is:

• A) a model of advertising goal setting
• B) a model of consumer behaviour
• C) a method of setting sales objectives
• D) the most often used method of setting objectives

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Definitions:

Inherent Risk Factor

A risk element that is naturally part of a task, process, or environment, requiring attention to manage potential negative outcomes.

Advancing Age

The process of becoming older, which can be associated with physical, cognitive, and social changes and challenges.

Ethnic Background

Refers to an individual's culture, ancestry, and familial heritage which influences their cultural identity and practices.

Inherent

Existing as a natural and integral part of something or someone, not acquired or added later.