Marketers of _____ Often Must Communicate with Passive and Uninterested

question 77

Multiple Choice

Marketers of _____ often must communicate with passive and uninterested consumers who may focus more on nonmessage elements such as music,slogans,and jingles than on message content.

• A) employment services
• B) ketchup, mustard, margarine, and soy sauce
• C) personal computers
• D) x-ray machines, road building equipment, and walk-in refrigeration units

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Definitions:

Decreases

A reduction or decline in value or quantity.

Generalizing

Making broad statements or conclusions based on limited evidence or from a few examples.

Sample

A subset of individuals, items, or data taken from a larger population, used to conduct statistical analysis without examining the entire population.

Illusion Of Control

The tendency for people to overestimate their ability to control events; an unrealistic belief in one's influence over external events.