Oral B Markets an Indicator Toothbrush That Reminds Consumers When

question 49

Multiple Choice

Oral B markets an indicator toothbrush that reminds consumers when they need to replace their old worn brushes.This strategy is focused to reach consumers at which stage of the consumer decision making process?

• A) Need recognition
• B) Internal search
• C) Alternative evaluation
• D) Purchase

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Definitions:

Awareness

The knowledge or perception of a situation or fact, often resulting in readiness to deal with potential issues.

Progressive Memory Deficit

A gradual decline in memory function, which can be a symptom of various neurological conditions, including Alzheimer's disease.

Dementia

A chronic or persistent disorder of the mental processes caused by brain disease or injury and marked by memory disorders, personality changes, and impaired reasoning.

Environmental

Relating to the natural world and the impact of human activity on its condition.