Volvo's Strategy of Emphasizing the Safety of Its Cars in Its

question 50

Multiple Choice

Volvo's strategy of emphasizing the safety of its cars in its advertising reflects a positioning strategy based on:

• A) benefit segmentation
• B) psychographic segmentation
• C) positioning by price/quality
• D) positioning by product class

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Definitions:

Deductions

Expenses or amounts subtracted from gross income to reduce the taxable income.

FICA-OASDI

Refers to the Social Security portion of the Federal Insurance Contributions Act tax, covering both the Old Age, Survivors, and Disability Insurance.

Cumulative Earnings

The total amount of net income an entity has earned over its life, up to the current reporting date, not yet distributed to shareholders.

FICA-Medicare

A federal payroll (or employment) tax contribution towards Medicare, part of the FICA taxes in the United States.