_____ Are Factors That Compel or Drive a Consumer to Take

question 24

Multiple Choice

_____ are factors that compel or drive a consumer to take a particular action.

• A) Motives
• B) Impulses
• C) Wants
• D) Temptations

---

Definitions:

Strategy

A plan of action or policy designed to achieve a major or overall aim, often involving detailed methodology and tactics.

Social Cognition

A person’s mental processing of information about other people and their reasoning about social relationships.

Maltreated Children

Children who have been subjected to abuse or neglect, leading to potential psychological and physical harm.

Self-esteem

The subjective evaluation of one's worth or value as a person.