Perception Is an Important Consideration for Ad Creation

question 4

Multiple Choice

Perception is an important consideration for ad creation.Obsession perfume used scent strips in its ads and a caterer mailed free samples to potential clients to influence _____ and to increase the probability that the ad will be noticed.

• A) the level of sensory input
• B) consumer personality
• C) perception retrieval
• D) subliminal perception

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Definitions:

Industry Attractiveness

A measure of the potential profitability and prospects for growth within a particular industry, influenced by factors such as competition, barriers to entry, and market demand.

Transferable Resources

Assets or capabilities that can be used or applied in different areas within an organization or in different contexts.

Competitive Advantage

The attributes or conditions that allow a company to produce goods or services better or more cheaply than its competitors.

Core Competence

A primary area of expertise or strength of an organization that gives it a competitive advantage.