All of the Following Are Reasonable Objectives for Trade-Oriented Sales

question 93

Multiple Choice

All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT:

• A) to obtain distribution and support for new products.
• B) to maintain trade support for established brands.
• C) to encourage the trade to display and support established brands.
• D) to differentiate a brand through image enhancement.

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Definitions:

Internet

A global network of interconnected computers and servers that allows for the exchange of data and information across vast distances.

Segment Attractiveness

An assessment of the potential profitability and success of a specific market segment, based on factors like size, growth, competition, and alignment with the company's capabilities.

Mid-priced

Products or services categorized between the high and low ends of the price spectrum, designed to offer a balance between affordability and quality.

Audio Products

Devices or equipment designed for the purpose of producing, recording, or reproducing sound.