Since Most of the Client's Ad Budget Is Spent on Media

question 19

Multiple Choice

Since most of the client's ad budget is spent on media time and/or space,it is important that the media department:

• A) coordinates with the creative department to ensure that concepts are not too complex
• B) focuses on purchasing commercial time on the most popular shows
• C) develops a plan that communicates to the right audience in a cost-efficient manner
• D) creates a plan that utilizes the least expensive media vehicles

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Definitions:

Decision Tree Analysis

A graphical tool that helps in making decisions by mapping out different courses of action and their possible outcomes.

Decision Alternatives

Choices available to decision-makers in a given decision-making scenario.

Decision Trees

A graphical representation used for decision-making, showing various outcomes from a series of related choices, helping to weigh options and possible consequences.

Decision Tables

A tool used in both computer programming and business decision-making that represents the logic of decision making through a matrix of conditions and the actions to be taken.