Examlex
For which of the following products might one argue that advertising has created needs rather than responded to them?
Respondent Behavior
A type of behavior that is elicited as an automatic response to a certain stimulus without the organism engaging in any conscious decision making.
Operant Behavior
A method of learning that employs rewards and punishments for behavior, emphasizing the strength of behaviors as a result of their consequences.
Reinforcement
The act of strengthening a response by adding a reward, thus increasing the likelihood that the response will be repeated.
Operant Behaviors
Actions that an individual takes that are modified by the consequences they lead to, extensively studied in operant conditioning.
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