A Website's _____ Is the Extent to Which Someone Involved

question 5

Multiple Choice

A website's _____ is the extent to which someone involved in communication over the Internet perceives the communication to be reciprocal,responsive,speedy,and characterized by the use of nonverbal information.

• A) effectiveness
• B) impact
• C) interactivity
• D) stickiness

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Definitions:

Consumer Purchase Decision

The process by which individuals select, purchase, and use goods and services, influenced by internal and external factors.

Opinion Leader

An individual or organization that has the ability to influence the attitudes or behaviors of others, typically within a specific community or market segment.

Influencer

An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.

Spouse-dominant Decision Making

A decision-making process within families where one spouse predominantly influences the buying decisions over the other.