At the Website for IVillage

question 43

Multiple Choice

At the website for iVillage.com,there is an ad that stretches across the top of the page for Clinique cosmetics.If you click on the ad,it will take you to the Clinique website where you can purchase Clinique cosmetics.The Clinique ad that appears at the iVillage website is an example of a(n) :

• A) interstitial
• B) banner
• C) pop-up
• D) sponsorship

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Definitions:

Cost Of Labor

The total amount incurred by a business to compensate its employees, including wages, benefits, and taxes.

Cost Of Capital

The rate of return a company must earn on its project investments to maintain its market value and attract funds.

Cost Of Labor

The total amount of wages and benefits paid to employees for their work.

Isocost Line

A graph that shows all possible combinations of capital and labor that can be purchased for a given total cost.