When Databases Are Used to Identify the Most Relevant Profile

question 19

Multiple Choice

When databases are used to identify the most relevant profile variables to ensure the highest response rate possible among unknown receivers,the marketer is most likely going to:

• A) use sweeps marketing
• B) consult an in-house list
• C) send unaddressed direct mail
• D) send to previous responders

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Definitions:

Threats

Expressions of intent to cause harm or difficulty to someone or something.

Profitability

The state or condition of yielding a financial profit or gain.

Advertising

A means of communication with the users of a product or service, often aimed at promoting the sale of goods or services.

Little Information

A situation where there is a lack of sufficient or detailed data to fully understand a topic or make informed decisions.