Which of the Following Describes an Advantage That an Advertiser

question 4

Multiple Choice

Which of the following describes an advantage that an advertiser using direct marketing is likely to enjoy?

• A) limited segmentation capabilities
• B) high overall costs relative to sales
• C) difficulty in measuring effectiveness
• D) less planning time required as compared to other forms of media use

---

Definitions:

Unconditional Stimulus

In classical conditioning, a stimulus that inherently triggers a reflexive response without the need for prior learning.

Co-sleeping

The practice of parents and infants sleeping in close proximity to one another, which can facilitate bonding and breastfeeding.

Long-term Goal(s)

Objectives or outcomes that an individual aims to achieve over an extended period, often requiring sustained effort and planning.

Interdependence

A relationship between entities where each is mutually dependent on the others, often resulting in a complex system where the success of one is reliant on the others.