Important Research into the Persuasion Effects of Event Sponsorship Has

question 45

Multiple Choice

Important research into the persuasion effects of event sponsorship has uncovered all of the following recommendations EXCEPT:

• A) Sponsorship content should be "visible", so that participants are aware of the sponsoring brand.
• B) Event sponsorships are deemed ineffective if there is no mechanism for product sales.
• C) The sponsorship should offer true value to the audience.
• D) Planners should avoid multiple-sponsor events.

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Definitions:

Urban League

A historic American civil rights organization founded in 1910, focusing on economic empowerment, equality, and social justice for African Americans and against racial discrimination.

Black Leaders

Influential African American figures who have played significant roles in advocating for civil rights, social justice, and equality across various sectors of society.

Oscar Handlin

An American historian who made significant contributions to the study of immigration, emphasizing the role of immigrants in shaping American society and culture.

McCarren-Walter Act

A United States immigration law enacted in 1952, which revised and maintained the national origins quota system but also allowed for some relaxation of immigration restrictions.