Consumers Have Become More Sensitive and Responsive to Sales Promotion

question 119

Multiple Choice

Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT:

• A) consumers tend to be loyal to their favourite brands.
• B) consumers purchase more on the basis of price, value, and convenience than brand.
• C) many purchase decisions are made in the store where many sales promotions are found.
• D) marketers are offering consumers more promotions to attract and maintain customers.

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Definitions:

Income Summary

An account in the ledger that aggregates all income and expense accounts to determine the net income or loss for a period.

Prepaid Rent

This is the amount paid for rent in advance of the rental period to which it relates, recorded as an asset on the balance sheet until the period to which it applies.

Loss on Sale of Land

The financial loss recognized when land is sold for less than its purchase price or carrying value on the books.

Sales Journal

A financial journal used to record the sales of goods or services on credit.