Which of the Following Statements About the Proliferation of New

question 77

Multiple Choice

Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true?

• A) Consumer product companies are launching fewer new products each year.
• B) Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products.
• C) Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982.
• D) Many retailers require promotional deals such as discounts and allowances just to handle a new product.

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Definitions:

Safety Inventory

Extra stock kept on hand to prevent stockouts due to variable demand and lead times.

Safety Inventory

Extra inventory kept on hand to protect against uncertainties in demand or supply.

Product Availability

The extent to which goods or services can be purchased or accessed as desired by customers at a given time.

Customer Purchases

Transactions where consumers buy goods or services from businesses, exchanging money for products.