Advertisers Who Are Seeking Broad Reach and Frequency in Their

question 48

Multiple Choice

Advertisers who are seeking broad reach and frequency in their media schedules:

• A) find magazines very effective since individual publications reach a very broad target audience
• B) will find broad reach and frequency an easy goal to accomplish with magazines
• C) must purchase space in a number of different magazines since most publications have thin penetration of households
• D) need to advertise repeatedly in the same magazine

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Definitions:

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A document or file format created by Adobe systems, commonly used for PDF (Portable Document Format) files.

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Building Blocks Organizer

A feature in some word processing software that helps manage reusable pieces of content like text, images, or formatting.

Quick Parts Dialog Box

A tool in Microsoft Word that enables users to insert reusable pieces of content or document parts into their documents.