The Media Plan

question 104

Multiple Choice

The media plan:

• A) includes product development
• B) requires the development of specific media objectives
• C) has five formalized stages that cannot be omitted from the process
• D) includes sales and marketing forecasts and potentials

---

Definitions:

Career Interest Questionnaire

A tool designed to help individuals identify their interests and how they relate to various careers.

Elementary School Teacher

A professional educator who teaches children in grades kindergarten through fifth or sixth, focusing on foundational subjects like reading, writing, math, and science.

Psychological Contract

An unwritten agreement that sets out mutual expectations, rights, and duties between parties, typically between an employer and employee.

Person-Environment Fit

The degree to which individual and environmental characteristics match.