Which of the Following Is NOT True About Media Planning

question 9

Multiple Choice

Which of the following is NOT true about media planning?

• A) The media strategy being used may be the driving force behind the creative strategy
• B) The creative strategy being used may be the driving force behind the media strategy
• C) The characteristics of the product or service may dictate which media type would be most appropriate
• D) The choice of medium generally does not influence the consumer decision-making process

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Definitions:

Mayhem Campaign

A popular advertising campaign created by Allstate Insurance to personify the risks and unpredictability of everyday life, emphasizing the need for insurance.

Safety

Refers to the condition of being protected from harm, risk, danger, or causing injury, ensuring the wellbeing of individuals or property.

Self-respect

The regard for one's own well-being and dignity.

Self-confidence

The belief in one's own abilities and judgment, enabling an individual to face challenges, take risks, and express themselves confidently.