In Calculating Both the Brand Development Index (BDI)and the Category

question 10

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) a media planner obtains the following results: Low BDI and Low CDI.What do these results imply?

• A) High market share and good market potential
• B) Low market share and good market potential
• C) High market share and monitor for sales decline
• D) Low market share and poor market potential

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Definitions:

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The body of law that relates to crime and prescribes conduct perceived as threatening, harmful, or otherwise endangering to the property, health, safety, and moral welfare of people.

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A U.S. government agency responsible for enforcing federal securities laws and regulating the securities industry.

Insider Trading

The buying or selling of a publicly-traded company's stock by someone who has non-public, material information about the stock.

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The act or legal measures designed to protect individuals’ rights and liberties against infringement or oppression.