What Is the First Function Performed by the Public Relations

question 65

Multiple Choice

What is the first function performed by the public relations professional?

• A)Develop press releases for all conceivable events
• B)Differentiate himself/herself from the advertising professional
• C)Plan and execute the company's public relations program
• D)Develop a crisis-management plan
• E)Convince the organization's public of his or her value to the company

---

Definitions:

Integrated Skills

The combination and application of multiple skills simultaneously to perform tasks or solve problems effectively, often blending technical, interpersonal, and cognitive abilities.

Knowledge Sets

Specific areas of expertise or collections of information that an individual has comprehended and can apply to various situations or tasks.

Core Capabilities

Fundamental strengths and abilities that are central to an organization's identity and provide the foundational advantage in its operations and strategy.

Technological Innovation

The introduction of new technologies or methods that significantly improve products, processes, or services.