When Would an Advertiser Be Charged a Short Rate

question 92

Multiple Choice

When would an advertiser be charged a short rate?

• A)If the advertiser requests its ads to be placed in a particular section of the newspaper.
• B)If the advertiser contracts for a full year's worth of advertising and fails to buy it.
• C)If the ad is not ready by the closing date.
• D)If the newspaper advertiser wants to change an ad after the publication's closing date.
• E)If the advertiser wants to use a preprinted insert in addition to a display ad.

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Definitions:

Union Membership

Affiliation with a labor union that represents workers in negotiations with employers over pay, benefits, and working conditions.

Public Sector

The portion of the economy composed of government services and state-owned enterprises, in contrast to the private sector.

Dramatic Decline

Represents a swift and significant decrease or deterioration in the condition, value, or performance of something.

Entangling Alliances

Complex foreign alliances that potentially lead a country into unintended or unwanted conflicts, a term famously warned against by President George Washington.