The First Step in the Classic Manual Preproduction Process for a Print

question 26

Multiple Choice

The first step in the classic manual preproduction process for a print ad begins when:

• A)an advertising budget is established.
• B)roughs or comprehensive layouts are submitted to the production department.
• C)storyboards are shown to the advertiser for approval.
• D)the ad concept is approved.
• E)the product's feature,benefits,and advantages are determined.

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Definitions:

Deferral

A future revenue or expense initially recorded as a liability or asset.

Prepaid Rent

An expense that is paid in advance for the use of property or equipment, recognized over the period of usage.

Adjusting Entry

A journal entry made in accounting records at the end of an accounting period to allocate income and expenses to the periods in which they actually occurred.

Rent Expense

The cost incurred by a business to utilize property or equipment for operational purposes, recognized as an expense on the income statement.