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The Development of Marketing Strategy Typically Involves Three Steps

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Essay

The development of marketing strategy typically involves three steps.List and briefly describe each of these steps.


Definitions:

Information-processing Technologies

Technologies utilized to gather, process, store, and disseminate information.

Design Dimensions

Fundamental aspects or characteristics that define and describe the structure, function, and scope of a design or system.

Centralization

The concentration of decision-making authority at upper levels of an organizational hierarchy.

Demand Instrument

A financial document or security that requires payment of the specified amount on demand by the holder, without specifying a particular time for repayment.

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